In addition to providing evidence-based images of nature vetted for healthcare, Iris Arts now offers nature photography for hospitality, corporate, and residential environments in our new Corporate Art section.
Hoodoo Snow. A good example of a photograph of nature that doesn't meet our strict criteria for all healthcare environments but would work well in hospitality and corporate settings.
Since we launched Iris Arts, we have received a number of requests for images for the corporate and hospitality environments. We researched our archives and found many photographs we loved but decided against including on the Iris Arts website—most often because they contained elements of abstraction.
Ambiguity, enigma, abstraction, and metaphor are desirable qualities in art that help communicate feelings and ideas. In fact, we often try to incorporate those qualities in our personal photography. However, these qualities—so desirable in fine art photography—might confuse a stressed patient in the hospital. Since the "evidence-based" photographs in the Iris Arts Galleries are vetted for all areas of the healthcare environment, we needed another place on the website for out more abstract nature photography. Thus was born the Corporate Art section.
We did some research on the type of art displayed in the Corporate and Hospitality environments—even the public spaces in Healthcare—and noticed common characteristics. Those that seemed to work best, at least to us, had the ability to be appreciated on a couple of levels—as a colorful, abstract pattern from a distance, and as a detailed study of something real when viewed up close. It is the sort of art that can recede into the background during meetings, yet provide fascination upon closer study.
Galaxy of Leaves. A nighttime sky painted by Van Gogh, or a distant galaxy revealed by a powerful telescope? In reality, a study of Russian olive leaves in a river's eddy. Color and pattern from a distance, fascinating detail of a natural phenomenon when studied up close—the essence of what we are trying to achieve in our Corporate Art section. Photo: © Donald J. Rommes
We invite you to look at the images in our Corporate Art section. We have many more images in our archives, many of which can be grouped with Corporate Art images to make a thematic series. Please inquire if you don't see what you need, we may have it.
Ammonite or staircase from below? The latter. Photo: © Donald J. Rommes
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